design for products

Nova Care materials set

Development of a set of materials for Nova Care, designed to support both professionals and end customers in understanding the products and services.

Ferramentas utilizadas

Illustrator

Photoshop

Creation of a catalog aimed at supporting professionals, bringing together benefits, technology, ingredients, and descriptions of the new product lines.

Development of a set of materials, including a catalog, user guide, accordion fold brochure, and service menu.

Wet Brush guide

Complete Wet Brush catalog, featuring all items in the line as well as upcoming launches.

Ferramentas utilizadas

Illustrator

Photoshop

Scalp Brush and travel-size tins

Development of two tin designs with distinct purposes, aligned with the brand identity and built on clearly defined concepts for each creation.

Ferramentas utilizadas

Illustrator

Photoshop

One was designed to hold a single product from the brand, serving exclusively as packaging. The other design was created for a complete kit, with a focus on a format and size that make it easy to carry and use while traveling.

The Travel Size tin, developed for the Travel Kit, was inspired by the skyline of Amsterdam, the city where the brand was founded. This choice reinforces the concept of travel while establishing a direct connection with the brand’s origin and history.

The Scalp Brush tin was designed to hold Keune’s scalp hair brush. The waves featured in the design represent movement and fluidity, reflecting the natural characteristics of hair and reinforcing the product’s concept.

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O projeto consistiu no desenvolvimento de um conjunto completo de materiais de comunicação para o lançamento e divulgação de novos protocolos de tratamento para cabelo e barba da linha 1922.

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Trade marketing

O projeto teve como objetivo desenvolver materiais estratégicos de apoio à comunicação com profissionais e clientes.

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