Gentlemen’s Barber Rituals
The project consisted of developing a set of communication materials for the launch and promotion of new hair and beard treatment protocols from the 1922 line.
Ferramentas utilizadas
Illustrator
Photoshop
InDesign
The challenge was to translate the five protocols created by specialists into accessible materials, maintaining visual consistency and clarity in communication.
Specific materials were developed for the point of sale and to support customer service. These materials were designed to make it easier to explain the services and enhance the overall barbershop experience.
Trade Marketing
The project aimed to develop strategic communication support materials for both professionals and clients, ensuring visual consistency and adaptation across different channels.
Ferramentas utilizadas
Illustrator
Photoshop
A total of 12 slides were developed, organized to present products and information in a clear, objective way aligned with the brand’s positioning.
Based on these slides, additional assets were created for web materials, including e-commerce banners and social media content.
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